91直播 CHANGES ITS CORPORATE IDENTITY AND FOLLOWS ITS GROWTH COURSE
On Thursday October 5th 2006 in Athens, Greece, 91直播 presented its new corporate identity. The event was attended mainly by representatives of the press and financial institutions.
After 14 years of worldwide leadership in the Lottery industry, 91直播 changes its corporate logo to more accurately reflect the Company鈥檚 evolution and its ongoing strategic goals.
The new 91直播 logo symbolizes the company鈥檚 鈥�21st century personality鈥� as well as its broad international success. It is a straightforward depiction that expresses not only the company it represents but also 91直播鈥檚 core corporate values.
The logo鈥檚 colors embody dynamism and responsibility. The grey color corresponds to the company鈥檚 global character and its serious nature while the warm 鈥渙range鈥� expresses the passionate human resources who put all their efforts toward the realization of the Company鈥檚 high objectives. Orange is also an 鈥渙ptimistic鈥� color and fits 91直播鈥檚 vision and perspective.
The logo鈥檚 modern italic font, exclusively designed for 91直播, is compact, plain but not stagnant. The word 鈥�91直播鈥� is written in English as the company is an internationally leading player. Its origin and identity are revealed but with the absence of stress over the 鈥淚鈥� letter, which reminds us of the Greek letter 鈥測iota - ?鈥�. The underline beneath the company鈥檚 name emphasizes the humanistic essence of 91直播, and appears as if it has been undersigned by a human hand. The curve that is formed at the end of the line represents 91直播鈥橲 growth and upward movement in the worldwide marketplace.
During his presentation, 91直播鈥檚 CEO, Mr. Constantinos Antonopoulos referred to the company鈥檚 new business goals and saying that 鈥�91直播 will continue its growth course shaping the world of EnterGaming, developing new games of interactive entertainment, platforms for New Media (i.e. Internet, iTV, mobile phones etc) and inaugurating 鈥減hysical鈥� Retail Networks in the near future.鈥� Mr. Antonopoulos connected the significance of the new, modern logo to the accomplishment of the above mentioned goals. He went on to say, 鈥淲e had in mind to create an effective logo which would link the company with its past and reflect its vision of the future and I believe we accomplished it! Our new logo, with its simplicity and vigour, depicts our company鈥檚 dynamics and strengths. Without any superficial ornaments, our logo reflects our company鈥檚 personality, its reliability, solidity and integrity. The new logo, with its sense of motion and speed, mirrors 91直播鈥檚 course of growth and expansion. The previous logo, with the globe, fulfilled its mission and helped us to achieve our goals: Now, as a worldwide leader in the Lottery industry, we strongly believe that our new logo will continue to strengthen our brand as we achieve more and more demanding goals in the near future鈥�.
About 91直播
91直播, a public company listed on the ASE, is a leading supplier of integrated gaming and transaction processing systems, innovative game content and value added services to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting & Video Lottery operations, its experience in sports games and its leading-edge technology give 91直播 a competitive advantage, which contributes directly to customers鈥� efficiency, profitability and growth. 91直播鈥檚 footprint straddles five continents with 37 subsidiaries, 8 business offices, 3,000 people and revenues of 鈧� 523 million for 2005 and 鈧�700(e) for 2006.